Communication, in the conventional sense, is difficult under any conditions. People prefer rapport through smoking or drinking together. There is more communication there than there ever is by verbal means. We can share environments, we can share weather, we can share all sorts of cultural factors together but communication takes place only inadequately and is very seldom understood... There is a kind of illusion in the world we live in that communication is something that happens all the time, that it's normal... Actually, communication is an exceedingly difficult activity. In the sense of a mere point-to-point correspondence between what is said, done, and throught and felt between people - this is the rarest thing in the world. If there is the slightest tangential area of touch, agreement, and so on among people, that is communication ina a big way. The idea of complete identity is unthinkable. Most people have the idea of communication as something matching between what is said and what is understood. In actual fact, communication is making. The person who sees or heeds or hears is engaged in making a response to a situation which is mostly of his own fictional invention.
Marshall McLuhan em carta para Gerald Stearn.
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